What information from business cards can I use to create Facebook custom audiences?

You can use much more than just email addresses. Facebook can match profiles using combinations of first name, last name, email address, physical address, and phone number. You can successfully match people with just first name, address, and phone number, or just first name, last name, and address—you don’t need all the information to create a working audience. This is more sophisticated than most people realize, so don’t skip this step just because you only have partial information from some contacts.

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Asked by an artist learning about facebook advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-25