Can I just run Facebook ads during sales to solve my marketing problems without doing other marketing?

No. If you think you can throw a few dollars at Facebook ads without having a proper marketing system in place, you will lose. The odds of getting an ROI from Facebook ads without consistent marketing are worse than winning the lottery. You need to be posting content regularly, capturing emails, emailing your list, running sales properly, doing live shows, and maintaining all your marketing muscles before ads will work.

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Asked by an artist hoping to use ads as a shortcut · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-01