Why is now a particularly good time to master live art shows before others catch on?

There’s currently a huge arbitrage opportunity in live video selling. Most of the art world and broader retail market hasn’t figured this out yet. Live video streaming has existed for years but was held back by technical complexity—equipment, internet bandwidth, lighting, sound issues. We’re at the inflection point where it’s about to go mainstream. Artists who master it now, while it’s still relatively uncrowded, will benefit significantly. Once the rest of the market catches on, this competitive advantage will diminish. The opportunity window is open right now.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-06