Do I need a huge following to build a successful art business?

No, you don’t need millions of followers to succeed. Not all attention is equal, and it’s not purely a numbers game. The concept of ‘1000 True Fans’ shows that with just 1,000 engaged fans who really love what you do, you can build a sustainable business. In fact, you can build a really healthy and robust art business with even just 100 true fans who are super engaged with your work. Focus on building genuine connections and engagement rather than chasing massive follower counts.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-27