I collected 100+ email addresses at art shows but haven't converted them to sales yet. What should I do?

You need to sell to them through email. Create something special specifically for the people you met at the shows. Send them a targeted email campaign with a message like: ‘We met at these shows and had amazing conversations. I know many of you didn’t have time or space to take pieces with you, but I woke up feeling grateful because of you. I’m doing a 24-hour flash sale just for you.’ Create a unique discount code specifically for them (like ‘myVIPs20’ or ‘artshowpeople20’) to make them feel special. This personalized approach turns those collected emails into actual sales opportunities. Don’t just collect emails—actively sell to them with targeted offers.

---

Asked by an artist doing art shows · Answered by Juan · Office Hours · 2026-05-21