Should my website look unique and creative with custom colors, fonts, and design elements?

No. The best art-buying experience is in an art gallery or museum—minimalist, simple, with art on the walls, lighting, and nothing else. Your website should mimic this exact experience. All focus should be on the art with minimal distractions. Artists constantly make the mistake of adding colors, fonts, image sliders, videos, and music, making it nearly impossible for visitors to focus on the art. A minimalist, gallery-like website has higher conversion rates and sells more art. This is settled science—don’t reinvent the wheel.

---

Asked by an artist asking about website design · Answered by Patrick Shanahan · art-marketing-podcast · 2024-02-20