How can building multiple income silos help my art business long-term?

Think of each revenue stream as a separate silo in your business. You might have one silo for a licensed series, another for different subject matter, another for workshops, and so on. The goal is to build multiple silos over time—perhaps ten eventually—each generating income. This creates financial stability and runway to work on bigger projects without the constant pressure of needing immediate sales. Each silo doesn’t have to be your only focus; it’s just one part of a diversified, sustainable business that supports your family and creative goals.

---

Asked by an artist discussing business strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20