How often should I be marketing my art, and what's the secret to making it work?

You need to market all year long and do so consistently - that’s the entire game plan. The secret isn’t in having a perfect routine or strategy; it’s in your monomaniacal focus on never missing a day. What separates high performers isn’t the specific routine they follow, but their commitment to showing up every single day and doing it. Consistency over time is what builds results. You market consistently all year to get attention, then go for sales when the time is right - during holidays, after shows, when opportunities present themselves, or during events specific to your niche.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-04