As a complete beginner, where do I start learning art business and marketing strategy?

Focus on just two things initially: growing an audience and learning to create content. Don’t get overwhelmed by all available resources. Start with two specific strategies: (1) Learn Instagram best practices for follower growth—this teaches you how to find and follow 10 relevant accounts per day in your niche, and (2) Complete a beginner bootcamp that walks you through stories, reels, carousels, and profile optimization over 30 days. These aren’t necessarily 30 actual days—you can complete multiple lessons in one day. Before using audience growth strategies, post 3-4 pieces of content first so when people check your profile, they see what you do. Take it step-by-step and focus only on audience growth and content creation until you have a foundation.

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Asked by an artist brand new to online art business · Answered by Juan · Office Hours · 2026-08-04