How can I start treating my email list like a collector list even if I don't have proven collectors yet?

You can use what’s called the ‘fake it till you make it’ technique. Even if you don’t have a large established collector base, treat your entire email list like VIPs and collectors. Email them and say ‘Because you’re a loyal subscriber and supporter, you get first access to this show/sale before anyone else.’ One artist did exactly this—she emailed her entire list treating them all as VIP collectors and gave them early access to her show. She sold 12-18 pieces before the show even started, which was a big deal for her business. You’re priming the pump by making people feel special and exclusive, which starts building those collector relationships even before they’ve made their first purchase.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-06-07