Should I offer prints when selling to hotels or commercial clients?

Yes, 100%. Print-on-demand is the single greatest thing that has ever happened to creatives. You can go from having a handful of images to a store with 2,000 products instantly, without spending a dime or holding inventory. Top-selling artists turn one image into 180-220 different products. This gives you a range of pricing, makes your work accessible, and—most importantly—helps you acquire way more new customers per year at all price points. The dollar amount of that first purchase doesn’t matter; what matters is acquiring the customer, because it’s far easier to get them to buy again than to get a first-time sale.

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Asked by an artist asking about offering prints · Answered by Patrick · Art Business Webinar · 2026-07-31