How much should I spend on paid ads for a Black Friday sale if I'm just starting out?

Start small and consistent rather than trying to spend a lot. If you’re new to paid advertising, try $5-10 per day spread evenly across your entire sale period. For example, if your sale runs 10 days and you’re comfortable investing $100 total, set your daily budget to $10 and let it run consistently. Don’t try to front-load or back-load the spending - keep it steady throughout. This approach lets you test the waters, see what results you get, and learn the process without risking a large amount. If your budget doesn’t fully spend, it likely means your warm audiences are too small, which is normal when starting out - just keep building. The key is consistency and learning, not the absolute dollar amount.

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Asked by an artist new to paid advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27