What is the most important factor for success when running Facebook and Instagram ads?

The most important factor is eliminating waste—avoiding showing your ads to people who aren’t a good fit for your work. While targeting, creative, website quality, lead capture, and follow-up marketing all matter, eliminating waste by showing ads only to qualified prospects is the foundation. Once you minimize wasted ad spend by targeting the right people, everything else becomes easier to optimize.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-30