How do I select which art fairs and shows to attend?

Be strategic about location and create work that relates to that specific area. If you do work that’s unique and can be tailored to local areas, people will recognize parts of your art as being from their region and relate to it personally. This local connection significantly helps sales. Also carefully evaluate how well each fair is advertised and the quality of attendance, as this varies widely even within the same region.

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Asked by a Scottish artist who sells at craft fairs · Answered by Patrick · Art Business Webinar · 2026-06-24