Why should I bother learning this sale strategy if I might fail the first time?

Even if your first attempt doesn’t go perfectly, you’re building valuable skills that get easier every time. These major sales opportunities come around consistently - Black Friday, Cyber Monday, and other holidays happen every single year. Each time you execute, you learn something, the process becomes quicker and smoother, and you can add more sophisticated elements. The technical aspects might seem challenging initially, but they’re learnable, and most of your competition won’t even attempt them, which gives you an advantage. Plus, practicing these skills on a big sale prepares you to use the same techniques for gallery openings, workshops, or any promotion throughout the year. The investment in learning pays dividends repeatedly.

---

Asked by an artist hesitant to try new marketing tactics · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27