What is Instagram prioritizing in 2025 and how should that affect my strategy?

Instagram’s leadership has stated they’re focusing on two things: creativity and connecting people. More importantly, they’re doubling down on messaging—which is already the primary way people share content on Instagram. This means direct messages and conversations are being heavily weighted in the algorithm. If your content generates message activity, Instagram will show it to way more people. This gives you extra reach and ranking signals. So focus on strategies that get people talking about your work in direct messages.

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Asked by an artist planning their social media strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-27