Should I sell both original artwork and prints, and how does that work?

Absolutely yes—you should offer both originals and prints, and this is one of the easiest ways to grow your art business. Study the masters of business, not just the masters of art. Top-selling artists leverage each image across massive product ranges. One successful photographer averages 220 different product variations per photo—everything from prints to puzzles, gift cards, coasters, limited editions, diptychs, triptychs, and originals. A top muralist does about 179 products per image. This is possible through print-on-demand (POD), which is the greatest thing that’s ever happened to the art business. Back in the day, you needed expensive lithographs or serigraphs with minimums and warehousing. Now you can have 12 images and 5,000 products in your store overnight with no inventory risk. POD lets you offer an expanded price range, which is critical: you need offerings from $0-100 (non-wall art), $100-1,000, and $1,000+. This transforms a tiny store into a robust business instantly.

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Asked by a muralist considering retirement options · Answered by Patrick · Art Business Webinar · 2026-05-22