I'm a photographer with 16 years of experience and a large body of work. Should I have a separate website and shop, or set everything up on one platform?

First principle: it needs to look like an art gallery—minimalist, clean, art-focused. Second: what can you start today? Don’t wait. The most important thing is to begin. Third: you absolutely need to implement print-on-demand to create a range of pricing (items under $100, $100-1,000, and $1,000+). This pricing range is critical for acquiring new customers, which is the most important metric in an art business. In terms of structure, websites are like children—you’d way rather babysit just one. It’s easier to manage a single website than multiple storefronts. Focus on one cohesive site where everything is integrated. The key is getting started rather than perfecting the structure. You have a marketing problem to solve, and you need to start solving it by getting your work in front of people with a properly structured offering.

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Asked by a photographer with 16 years experience · Answered by Patrick · Art Business Webinar · 2026-08-19