How can I build social proof on my Facebook ad before I even start running it to my target audience?

Use your existing free audiences to charge up your ad with social proof before turning it into a paid ad. Email your list about your sale or promotion, but instead of sending them directly to your store, send them to the Facebook post. This uses your email list to build likes, comments, and shares before you start paying for ads. If your list is small, ask family and friends to like, comment, and share the post - just send them the URL and explain you’re turning it into an ad and their engagement would help. This is an easy ask that people are happy to help with, and it gives your ad a strong foundation of social proof before you spend money showing it to cold traffic.

---

Asked by an artist preparing to run Facebook ads · Answered by Patrick Shanahan · art-marketing-podcast · 2018-11-08