How do I start building my collector list if I'm starting from scratch?

Your collector list is built the same way you build any audience—one person at a time. It’s exactly like building Instagram followers, Facebook followers, or an email list: one follower at a time, one friend at a time, one email address at a time. You put in the work day in and day out. First, make yourself aware that this is a priority. Then focus on capturing email addresses from everyone who shows interest in or purchases your work. Market to that list consistently. Over time, the collectors will emerge from your customer base. It requires patience and consistent effort, but it’s the foundation of a sustainable art business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-13