What is the three-part strategy for moving attention between marketing channels?

The strategy has three parts: First, audit what channels you’re marketing in and what you have available to you. List out everything - email list, Facebook page, Instagram account, mailing list, text message list, YouTube subscribers, whatever you have. Second, commit to regularly moving the attention around between these channels. Third, measure those efforts to the best of your ability so you can get better and improve over time. This systematic approach helps you maximize the value of the attention you’ve worked hard to earn.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29