With art shows and galleries still closed due to the pandemic, what should artists do now?

You need to move on immediately and build a direct-to-consumer business online. Don’t wait around for shows and galleries to reopen—the lockdowns and cancellations are likely to continue for many months, possibly through the election and beyond. The entire demand of the art market has moved online. People are stuck at home, investing more attention and money into their living spaces, which creates unprecedented opportunity for artists selling directly through their own websites. If you haven’t already transitioned to building your own online presence and marketing directly to collectors, now is the time. The opportunity to build a significant online art business has actually increased dramatically during this period.

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Asked by artists affected by pandemic closures · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-14