Can I take a break from marketing for a few months if I've been running ads?

No. If you take a month or several months off from marketing, all the leads you acquired through advertising essentially die. When leads cool off, they’re extremely hard to revive. You can’t just stop watering the plant for six months and expect it to be alive when you come back. If you’re not committed to marketing consistently for years without significant breaks, you should not be spending money on advertising at all—you’ll just be burning money.

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Asked by an artist considering taking time off · Answered by Nick Friend · art-marketing-podcast · 2020-09-01