How much should I spend on ads promoting non-salesy content before Q4?

You can start very small — even $5, $10, $15, or $20 per post. If you’re doing this three times leading up to the holidays, you might spend $20-50 per round, which totals $60-150 for the entire warm-up campaign. The exact amount scales with your list size and ambitions, but the key is that this can be done very inexpensively. The investment is worthwhile because you’re maximizing the return on content you’ve already created, and you’re setting yourself up for much better results when you do run promotional offers during peak selling season.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25