What are the different ways I can collect contact information using automation tools?

There are simple and advanced methods. Simple methods include: opt-in forms on your website (in sidebars, pop-ups, slide-ins, or full-screen takeovers), dedicated landing pages, and bars at the top of your site. You can offer lead magnets like free digital calendars or other valuable content. Advanced methods include: running ads that start conversations directly, using offline scanning capabilities at art fairs or shows (similar to the fishbowl technique), and post comment triggers where people leave specific keywords in social media comments to automatically join your list and receive promised content.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22