How do I follow up with people who abandoned their shopping cart during a sale?

Email people who added items to their cart but didn’t complete the purchase. In the email, acknowledge that you saw they had an item in their cart and that you’re not sure if they were just browsing or got distracted by holiday craziness. Offer to extend the same holiday discount to them with a deadline (like ‘expires Sunday at midnight’). Include the actual image of what they had in their cart with a link back to the product page. Add a P.S. asking how they heard about you. These abandoned cart visitors are incredibly valuable because they’ve shown serious interest - they came to your site, stayed, and went through the process of adding something to their cart. They’re among your best potential customers to have a conversation with.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04