What's the difference between the 'free plan' and 'paid plan' on Facebook and Instagram?

The free plan is just posting your content organically and hoping people see it—but only 2-4% of your audience will. The paid plan means you’re running ads to ensure your existing followers and email subscribers actually see your content. Most people don’t realize this distinction exists. Understanding that organic reach is essentially dead and you need a paid strategy to reach your own audience is critical. You should be running warm ads perpetually (365 days a year) as part of your standard marketing budget once you have the foundation in place.

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Asked by an artist learning about social media strategy · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-09-01