Why is reduced competition during summer months so valuable for artists?

When life happens—shows, vacations, nice weather, kids home from school—the number one thing that suffers in an artist’s business is marketing and selling. During summer, most artists post less on social media, send fewer emails, and are generally less active. This means significantly less competition for attention. When you continue marketing consistently while others pull back, you get more eyeballs on your art, photography, emails, and sales. The return on investment for your marketing efforts increases substantially when fewer competitors are vying for the same attention.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02