How should galleries use video to sell art?

Galleries are in an even better position than individual artists for video selling. Instead of asking people to come to the physical gallery (especially difficult during COVID), simply fire up a video call and walk through the gallery with your phone. The gallery already provides the ideal sales environment—white walls, beautiful floors, great decor—which is the single best place to sell art. You can walk around showing pieces, discussing them with potential buyers remotely. It’s incredibly easy and effective because you have the perfect setting already established. You’re just bringing that experience to buyers wherever they are through video.

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Asked by a gallery owner · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-29