Should I avoid personal contact and just let people buy automatically through my website?

No, you should actively lean into personal conversations rather than hiding behind automated e-commerce transactions. While automatic purchases are great when they happen, your business will grow much faster if you prioritize speaking with buyers directly. When someone tries to make a purchase and encounters a technical issue, don’t just fix the problem—call them on the phone or set up a video call to complete the transaction. This serves as excellent customer service and, more importantly, lets you meet the person buying your work and begin building a relationship that can turn them into a repeat buyer or collector.

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Asked by an artist focused on e-commerce automation · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-07