Why do you recommend white, minimalist website designs for selling art?

White and minimalist designs are intentionally meant to mimic art galleries, which is how people are psychologically conditioned to view and purchase art. These designs put all the focus on the art itself, not the site design. When you have big, pretty portfolio sites with elaborate design elements, they actually draw attention away from the art and tank conversion rates. The website should create the right frame of mind for purchasing by feeling familiar and gallery-like—clean, professional, and art-focused. It’s all about the art, not showing off web design skills.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25