What should I do when I find something that's working in my art business?

When you find success—when something is actually working—double down on it. Go all in on what’s proven to work for you. This is one of the most important principles: if your business is successful with a particular approach, medium, price point, or marketing channel, focus your energy there rather than constantly trying new things. Too many artists find something that works and then immediately look for the next shiny object. Stay in your lane when you need to. Success loves focus and consistency, not constant pivoting.

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Asked by an artist with some successful sales · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-17