Should I send an email about my new book with just text or include images?

Include a cover picture of the book with that first email—it makes a valuable addition. Even better, have someone record a quick 10-second video of you opening the book, signing it, and closing it. You don’t need to say anything. That video, along with the book cover image, can be powerful additions to your email announcement. Visual elements help recipients understand what you’re offering and make the email more engaging.

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Asked by an artist launching a book · Answered by Juan · Office Hours · 2026-07-09