What's the most effective marketing technique for getting known when you're just starting out?

Consistency is the most important factor. Show up regularly on social media platforms like Instagram and Facebook—ideally every single day. Pair this with in-person visibility by painting in public spaces where people can watch you work and interact with you. This combination of consistent online presence and real-world visibility helps you reach people you’d never have access to otherwise. The key word is consistency—doing both of these things regularly over years, not just occasionally.

---

Asked by an artist asking about early-stage marketing · Answered by Patrick Shanahan and Kelly Corbett · art-marketing-podcast · 2024-08-23