When is the best time to run a giveaway to promote my new website?

Run a giveaway when you already have a decent-sized audience—at least a few hundred followers on social media or an email list. The giveaway works by generating excitement and traffic among people who already know you. If you’re brand new and have almost no audience, focus first on growing your following through consistent posting, then launch a giveaway a few months later when you have people to promote to.

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Asked by an artist launching a new website · Answered by Indra · Office Hours · 2026-06-23