Which social media platforms are most important for artists?

Instagram is arguably the most important because you create visual work and Instagram is essentially one giant visual search engine. Facebook is also very important because it has a lot of the higher net worth demographic—it started first and everyone’s on there. Those two platforms are where most of the action happens. Some people use TikTok, Pinterest, or YouTube, but Facebook and Instagram are the primary platforms to focus on. You should have both a personal Facebook profile and a separate Facebook page for your art, since personal pages are capped at around 2,000 friends but business pages can grow indefinitely.

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Asked by a landscape painter from London · Answered by Patrick · Art Business Webinar · 2026-06-05