What is print on demand (POD) and why is it important for artists?

Print on demand means not having to keep any inventory, deal with printing, shipping, boxing, fulfillment, or customer service. It’s fundamental to success in the art business because it frees up your time to focus on the highest ROI activity: marketing. Instead of spending time on administrative tasks and production, you can focus on actually growing your business and acquiring collectors. The successful artists all use automated fulfillment because once you reach a certain volume, handling it yourself becomes completely impractical and financially nonsensical.

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Asked by general audience · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2022-02-27