I feel overwhelmed by all the digital marketing tools I need to learn. How do I handle this?

You don’t need to learn everything. You don’t need to learn Canva or master every platform. The key is to ignore nonsense and focus on just your lane—and do it consistently. Don’t try to learn it all in a week or a month. You can learn it over a year, because it’s going to take time. Start doing the work, get a little better, get feedback, get more comfortable, and do it at your pace. Don’t let it overwhelm you. You’re not trying to keep up with 20-year-olds—thankfully, young kids don’t really buy art anyway, so you don’t have to go their speed. Your target buyers are people your age, and they’re all on social media too, so you can go at a reasonable pace.

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Asked by an artist over 50 overwhelmed by technology · Answered by Patrick · Art Business Webinar · 2026-08-31