What's better: frequent short emails or less frequent substantive emails?

Opinions vary, but one strong approach is to send one email per week (or every two weeks) that’s packed with substance and high quality. Rather than sending many lightweight emails just to maintain frequency, focus on making each email valuable and well-articulated. Let your audience know the schedule so they expect it. This is especially effective if you can write well and have meaningful content to share. Quality and substance often outperform high frequency, and you won’t overwhelm or train people to ignore your emails.

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Asked by an artist planning email strategy · Answered by Mili ASF · art-marketing-101 · 2026-06-26