What's the business mindset I should have about merchandising?

Think of yourself as a retail art gallery and act like one. You’re not just an artist—you’re running a retail business that happens to operate online and in person. Ask yourself: If someone walked into a physical retail store and it was empty except for flat photos on the walls, would that work? Of course not. You need to have your products properly displayed, samples ready, and everything presented professionally just like any successful retail operation. Merchandising isn’t optional for retail businesses—it’s a core function with dedicated executives and departments in major companies. The same principle applies to your art business.

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Asked by general teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-07-08