How much attention are people really paying to my marketing messages?

Far less than you think. Email open rates typically range from 20-30%, meaning most of your list doesn’t see any given message. On social media, organic reach without paid promotion is under 4%—Facebook and Instagram are pay-to-play platforms now. Different people see different messages, and it’s rare for the same person to see every communication you send. People are busy with their own lives and not hanging on your every word. This is actually liberating: you can run promotions without worrying that everyone notices every detail of your pricing strategy. The fear that customers are scrutinizing your every move is unfounded. Most people, including your own audience, care far less about the minutiae of your business than you think they do.

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Asked by an artist worried about marketing visibility · Answered by Nick · art-marketing-podcast · 2020-09-03