If a customer responds positively to my follow-up, how should I ask them for another sale?

When they respond positively, acknowledge their satisfaction and offer a special discount as a thank you. For example: ‘I’m really pleased to hear that you’re happy with the piece and it looks great on your wall. What I like to do is offer a coupon code so if you ever want to peruse or purchase any additional work, you can use it. Take 20% off store-wide for the next two months, use code [your code]. No pressure at all - just something I like to do to say thanks and let you know how much I appreciate having you as a customer. I’ll send an email reminder before it expires.’ This approach is non-pushy but clearly presents the opportunity.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-12