Should I invest in a website, business cards, or branding before I validate my art?

No. Do not invest in infrastructure—websites, business cards, logos, consultants—before you validate that your art sells. These are expenses that don’t address the core question: will people buy your work? You can validate with almost no investment using in-person sales or social media flash sales. Only after you’ve proven people will pay for your art should you invest in business infrastructure. Too many artists get distracted by the easy, superficial parts of business (website, logo) and avoid the hard, essential work of validation.

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Asked by an artist planning initial business setup · Answered by Nick · art-marketing-podcast · 2020-09-24