Can I build a successful art business by just boosting posts on Facebook and Instagram to strangers?

Absolutely not. This is one of the most common and expensive mistakes artists make. The math simply doesn’t work: out of 1,000 people who see a cold ad for your art, maybe one person will impulse-buy. There’s no way to get a positive return on investment this way. Out of 100 sales an artist makes, maybe one comes from a stranger seeing a post for the first time and buying immediately. You cannot build a business on those odds. Stop boosting posts—save your money or do something fun with it instead.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-13