Why is 'shipping it' or just executing so important for art sales success?

The fundamental thing underlying success is simply executing and shipping—just doing the work and putting it out there. Artists who fall flat on their face, learn from it, and try again without letting anything get in the way are the ones seeing results. The ‘ship it’ mentality is almost a cure for most business problems. It means taking action consistently rather than overthinking, and learning through doing. People who execute, even imperfectly, and then iterate based on results vastly outperform those who wait for perfect conditions. Don’t let anyone or anything get in the way of executing your marketing and sales activities.

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Asked by artists struggling to take action · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-06-02