What content should I create to promote a YouTube video or longer work?

Create a short teaser video (a reel) that captures the essence and best moments of the full piece, then use it to drive people to watch the complete version. In your main feed, put the link as the very first item in your bio links so people know exactly where to go. When you share the reel to your stories, add a link sticker pointing directly to the full video, include arrows or emojis pointing down, and add clear text saying ‘click here’ to watch. Make the call-to-action impossible to miss. Consider writing a blog post about the experience or story behind the video, and embed the full video in that post, then direct people to the blog. Minimize decision friction—the fewer clicks and choices people face, the more likely they’ll watch.

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Asked by an artist promoting a collaborative video project · Answered by Juan · Office Hours · 2026-06-30