What's the right pricing markup for prints?

Take your wholesale cost from the printer and mark it up 250%. This gives you healthy margins and room for negotiation. If a customer tries to negotiate and you give them 10% off, it won’t destroy your margins. This is the recommended approach at least for the print side of the business (art prints and reproductions), though pricing for original artwork and merchandise may follow different guidelines.

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Asked by a photographer asking about starting out · Answered by Patrick · Art Business Webinar · 2026-08-03