How do I avoid getting overwhelmed by social media templates and trends while staying authentic?

Stop using templates if they don’t feel authentic to you. People want to buy from real people and connect with genuine personalities. As artists, you don’t want to be like everybody else, so it’s contradictory to mimic what everyone else is doing on social media. Let your personality shine through in how you communicate. Be approachable and real. The goal is to get people to know you as a person, not just see your work. Templates and trending audio might get likes and shares, but that engagement is mostly meaningless for actually building collector relationships and selling work. Being yourself is the only sustainable strategy.

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Asked by an artist doing in-person art fairs · Answered by Megh Knappenberger and a fellow artist (Laura) · art-marketing-podcast · 2023-08-10