What should I do when I feel like my marketing isn't working and I'm not seeing sales?

Before you conclude that marketing doesn’t work, check your content creation report. Look at how many pieces of content you’ve actually been creating per week and for how long you’ve been doing it consistently. Most artists who complain their marketing isn’t working haven’t actually been doing the work consistently. Customers don’t appear just by flicking a light switch - it takes time and consistency. Fish do not jump in boats. Show yourself the evidence: have you been creating content consistently week after week? If not, that’s your answer. Focus on the number of pieces of content created per week, do it consistently, and you will win. It’s that simple, though not easy.

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Asked by an artist frustrated with slow progress · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04