How important is it to attend regular marketing workshops and training sessions for my art business?

Attending regular marketing workshops is the highest ROI use of your time as an artist. These sessions provide the latest tactics and strategies that are currently working, help correct your thinking, and keep you from wasting time on the wrong priorities or chasing shiny objects. Even if you’ve been disconnected for months, attending these sessions acts like ‘bumpers in a bowling alley’—you might stumble around but you’ll generally head in the right direction. They provide accountability and keep you plugged into what successful artists are actually doing right now, often before information even makes it into written guides. Think of it as following an experienced guide through treacherous terrain rather than wandering off on your own.

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Asked by artists seeking business growth guidance · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-06-02